MAYBELLINE MAKEUP

This Maybelline makeup collection brings together face, eye and lip products from one of the most recognisable names in cosmetics. From everyday bases to statement eye looks, the range is organised so you can browse by category and pick what suits your routine, texture preference and finish.

How to shop this collection

Start with the area of your face you want to focus on. For a smoother complexion, the Lifter Stix Multi-Use Face Stick works as a quick stick-format product for cheeks and other high points, while the Fit Me Matte Compact Powder is suited to setting a base with a matte finish. If your focus is eyes, the Lifter Liner and Hyper Easy Liquid Eyeliner both offer liquid-style formulas for defining the lash line, and mascaras like the Falsies Lash Lift Washable Mascara, Lash Sensational Sleeved Mascara and Sky High Lash Sensational each bring a different brush and formula approach to lashes.

For concealing, the Fit Me Eye Concealer and the Instant Age Dark Eye Circles Concealer are both designed for the under-eye area, while the Superstay Matte Ink Liquid Lipstick, Lifter Gloss and Super Stay Teddy Tint cover a range of lip finishes from matte to glossy to tinted.

Choosing the right product within the category

Because this collection spans face, eyes and lips, it helps to browse by sub-category once you know what you're after. Head to Maybelline Mascara to compare lash formulas side by side, or visit Maybelline Powder and Maybelline Blush & Bronzer if you're building or refining a complexion look. Lip products, including tints, glosses and matte lipsticks, are grouped under Maybelline Lip Makeup so you can compare finishes and formats in one place.

Skin tone, undertone and finish preference all matter when picking concealers, powders and bronzers — always check the shade name and description on the product page before ordering, since screen colours can vary. For lip and eye products, consider whether you want a long-wear, glossy, matte or tinted finish, and read the product description for texture and format details.

If you're not sure a specific product is right for your skin, or you have a known sensitivity, it's worth checking the full ingredient list on the label and asking a pharmacist or beauty advisor before purchasing. New arrivals and restocks are added regularly, and items not yet back in stock can be found listed under Available Soon.