Maybelline Mascara

Maybelline New York built its mascara reputation on bold, wearable formulas, and this collection brings together its best-known lines in one place. From the viral Sky High wand to the volumizing Colossal range, you can shop by the lash effect you want rather than guessing from a shelf.

How to choose your Maybelline mascara

Each Maybelline mascara line is built around a specific lash effect, so start with the look you're after. If length is the priority, the Sky High Lash Sensational and the EyeLash Sensational Sleeved Mascara use fanning brushes designed to separate and stretch lashes tip to tip. For a fuller, more dramatic lash line, the Colossal Eye Mascara and Colossal Big Shot Volume Express formulas focus on building visible volume with every layer.

If you prefer the look of false lashes without the strips, the The Falsies Surreal Very Black and The Falsies EyeLash Lift mascaras are shaped to lift and fan lashes from root to tip. There's also a waterproof version in The Falsies range for days that call for a longer-wearing formula, and a washable option in Falsies Eye Lash Lift Washable Mascara for easier makeup removal at the end of the day. The Eyelash Sensational Luscious and Firework mascaras round out the range for those who want to try a different brush shape or texture within the same Lash Sensational family.

Choosing within the category

Brush shape matters as much as formula. Curved and hourglass wands, like those found in the Sky High and Falsies lines, are made to hug the lash curve and reach corner lashes, while denser fiber-style brushes in the Colossal range are built to coat and thicken. Almost all shades here are Very Black or Black, so the real decision is about finish: waterproof for humidity and long days, or washable for simpler evening removal. Always check the label for the full ingredient list and usage instructions, and consult a pharmacist or your ophthalmologist if you have sensitive eyes or wear contact lenses.

Once your lashes are sorted, browse the wider Maybelline Eye Makeup range to add eyeliner or eyeshadow, or explore Maybelline Makeup for face and lip products from the same line. Comparing brands? Our L'Oreal Paris Mascara collection sits alongside this one, and our general Eyes category covers other brands and formats too.