MAD

M.A.D is a targeted skincare line built around clear, purpose-driven formulas — from cleansers to serums, eye care, and daily moisturizers. This collection brings together the full range so you can build a routine around your skin's needs, texture preferences, and daily habits.

How to build a M.A.D routine

A typical skincare routine starts with cleansing. M.A.D offers a few cleanser textures: the M.A.D Salicylic Cleansing Gel 200ml, a face wash formulated for skin prone to blemishes and congestion; the M.A.D Delicate Cleansing Gel 200ml, a gentle gel format suited to everyday face washing; and the M.A.D Brightening Cleanser 200ml, aimed at those focused on a brighter-looking complexion. All three sit within our broader MAD Cleanser range, and if you'd like to compare cleansing textures across brands, our general Cleanser collection is worth browsing too.

After cleansing, serums let you layer in more targeted formulas. The line includes the M.A.D Retinol Serum 1% 30G and a 2% strength for those already familiar with retinol, a Glycolic 7% Serum, and the M.A.D Eye Transformation Serum for the eye contour area. Explore the full lineup in MAD Serum, or see how M.A.D serums compare with other brands in our general Serum collection. To finish, the M.A.D moisturizers — including the M.A.D Breakout Daily Moisturizer 50G and a Transformation Night Cream — sit in MAD Cream, while the Spot On Zinc And Sulfur Mask is part of our MAD Masks range.

Choosing within the M.A.D range

Start by thinking about texture and skin feel rather than chasing every product at once. If your skin tends toward oiliness or breakout-prone areas, the salicylic cleansing gel paired with a lightweight serum format may suit your daily routine better than richer creams. If your focus is an even-looking, brighter complexion, the brightening cleanser is designed to complement serums built for that finish. For those exploring retinol or glycolic acid for the first time, M.A.D offers different serum strengths — read the label carefully, patch test as advised, and introduce new actives gradually into your routine.

The M.A.D Fade Gel and daytime SPF50 primer round out the range for those wanting an all-in-one M.A.D routine. If you're unsure which combination fits your skin type, our team can help you navigate the line, and it's always worth checking with a pharmacist before introducing a new active ingredient, especially if you use other treatments alongside it. For a wider view of dermocosmetic brands available at NexusCare, visit our Dermocosmetic collection, or browse Face Care Products for more face-care options beyond M.A.D.