ITEM

The ITEM range brings together a set of dedicated shampoos, each formulated around a distinct scalp and hair focus. Available in convenient 200ml bottles, the line lets you pick a formula that matches your hair's everyday needs rather than settling for a one-size-fits-all wash.

A quick buying guide to the ITEM range

ITEM offers four distinct shampoos, and choosing between them starts with understanding what each name signals. ITEM Alphacedre Shampoo 200ml is built around a cedar-inspired identity, often chosen by those who prefer a botanically themed hair care routine. ITEM Alphactif Shampoo 200ml carries an "active" positioning within the line, suited to those looking for a shampoo geared toward regular use. ITEM Alphakeptol Shampoo 200ml and ITEM Alphacade Shampoo 200ml round out the range, each with its own naming convention within the ITEM family. Since all four share the same 200ml format, the decision mostly comes down to which name and positioning best fits your existing hair care habits.

If you're unsure which shampoo suits your hair type, a pharmacist can help you read the label and match it to your routine. For a broader view of complementary formulas, browse our Shampoos collection or explore the wider My Hair category for related products.

Choosing the right ITEM shampoo for you

Start by considering how often you wash your hair and whether you tend to rotate between shampoos or stick to one formula. The 200ml size across the range makes it easy to try a bottle without committing to a large volume, and each product's packaging and label will detail its specific formulation and intended use. Always check the label before purchase, and reach out to one of our pharmacists if you'd like guidance on matching a formula to your hair care goals.

Keep an eye on our RAMADAN SPECIAL collection for seasonal offerings, and check Available soon if the format or variant you're looking for isn't currently listed.