Casual Makeup

Build an easy everyday routine with our casual makeup edit, featuring trusted names like Maybelline and L'Oréal Paris. From lightweight foundation to long-wear lip colour, this collection is designed for quick application and a natural finish you can wear to work, class, or a casual outing.

A quick buying guide for everyday makeup

Casual makeup is about ease and versatility rather than heavy layering. Start with a base: the L'OREAL PARIS Infaillible 32H Freshwear Liquid Foundation SPF25 or the MAYBELLINE Fit-Me Matte Foundation both offer a lightweight, everyday-wearable texture that suits daytime use. Pair your base with the MAYBELLINE New York - Fit Me Eye Concealer or the L'OREAL PARIS Infallible Full Wear Waterproof Concealer to even out your complexion before adding colour.

For eyes, a simple sweep of the MAYBELLINE Lifter Liner or MAYBELLINE New York - Eyestudio Lasting Drama Gel Liner defines the lash line without heavy effort, while the MAYBELLINE Sky High Lash Sensational mascara adds volume and length in a couple of strokes. Browse the full range of eye makeup if you like to switch up your look for different occasions.

Choosing the right products within this category

When picking casual makeup, think about the coverage and finish that suit your skin type and daily routine. Foundations and concealers in this collection are formulated for a natural, breathable feel, while lip products range from the sheer, glossy MAYBELLINE New York Lifter Gloss and plumping MAYBELLINE Lifter Plump to the more defined MAYBELLINE Super Stay Vinyl Ink Long Lasting Liquid Lipcolor and MAYBELLINE Super Stay Vinyl Nude Shock Awestruck 110. If you prefer a classic lipstick finish, the L'OREAL PARIS Colour Riche Intense Volume Matte offers a matte alternative for a more polished daytime look.

Consider building your look step by step: base, light eye definition, and a lip product that matches your plans for the day. For a wider selection of formats and brands, explore the Maybelline Makeup and L'Oréal Paris collections, or check the full Face Makeup range for additional base products. As with any cosmetic, patch-test new products and check the label for ingredients, and speak with a pharmacist if you have any concerns about suitability for your skin.