Beauty Essentials

Beauty Essentials brings together the everyday makeup and finishing tools that make up a complete routine, from eye definition to lip colour, brow shaping and long-wear setting sprays. Whether you're building a simple daily kit or restocking your favourites, this collection covers the core steps of a makeup look in one place.

Building a beauty essentials kit

A well-rounded routine usually starts with the eyes and brows. The L'OREAL PARIS Liner Signature Eyeliner gives precise definition along the lash line, while brow shape can be set with the ESSENCE Fix It Like A Pro Transparent Brow Gel or the ESSENCE Brow Lift & Freeze Glue for a more sculpted finish. For lashes, choose between volumising and lengthening formulas such as the ESSENCE The False Lashes Mascara Extreme Volume & Curl, the MAYBELLINE New York Falsies Eye Lash Lift Washable Mascara, and the MAYBELLINE New York Lash Sensational Sleeved Mascara Very Black, depending on the finish you prefer.

Once the eye and brow look is in place, complexion and lip products round out the kit. The MAX FACTOR Facefinity Blush and ESSENCE Soft Touch Bouncy Glow add colour to the face, while the ESSENCE 8H Matte Liquid Lipstick offers a longer-wearing lip finish. To lock everything in place, the ESSENCE Fix & Last Perfect Makeup Fix. Spray helps a finished look stay put through the day.

Choosing within the category

Think about which step of your routine needs attention first. If definition and shaping are the priority, focus on eyeliners, brow gels and mascaras. If you're after a fresher finish, blush and lip products make the biggest visible difference. For skin prep before makeup, the ECOTOOLS Jade Facial Gua Sha can be used as part of a facial routine alongside your regular skincare, and it pairs well with items from our Face Care Products collection. If you're not sure where to start, browse our New Arrivals for recently added formulas, or check PUPA MILANO for another brand's take on colour cosmetics.

As with any cosmetic product, check the label for full ingredient details and patch-test new formulas before applying them broadly. If you have specific skin sensitivities or concerns, a pharmacist or skincare professional can help you choose what suits you best.