Serum

Serums are concentrated formulas designed to sit under your moisturizer, targeting specific skin and hair goals with lightweight textures that absorb quickly. Our serum collection brings together face and hair options from brands like Soskin, Revox, Shiseido, Bio Balance, L'Oréal Paris, Revuele, Beesline, and ACM, so you can build a routine that fits your skin type and daily habits.

How to choose a serum for your routine

Start by identifying what area you want to focus on: overall skin appearance, hydration, radiance, or hair fiber support. The REVOX B77 Just Hyaluronic Acid 5% 30ml is a straightforward hydration-focused option with a simple formula, while the Soskin Age Detox Double Correction Serum 30ml is aimed at those wanting a multi-action daily step. If you prefer a fresh, brightening feel in the morning, the SHISEIDO Waso Yuzu-C Glow-On Shot Serum 28ml offers a citrus-inspired texture designed as a quick pick-me-up step before makeup or sunscreen.

Texture matters too. Gel-based serums like hyaluronic acid formulas layer well under cream, while richer options such as the BIO BALANCE 24K Gold & Peptide Super Serum 30ml suit those who want a more indulgent evening step. For hair, the REVOX B77 Just Multi Peptides For Hair 30ml is formulated as a leave-in style product for the scalp and hair fiber rather than the face — always check the label to confirm intended use before adding a new product to your routine.

Choosing within the serum category

Not every serum suits every skin type or concern, so pairing your choice with the rest of your regimen matters. Browse our broader Skin Care range and Face Care Products selection to find complementary cleansers and moisturizers, or explore My Face Treatments for targeted add-ons. If your interest is scalp or strand-focused formulas rather than facial skincare, our Hair Care Products collection groups those together for easier browsing. Layering order, frequency, and suitability for your skin can vary by formula and by individual sensitivity, so read the full ingredient list on each product page and check with a pharmacist or dermatologist if you have specific skin concerns, are using other active treatments, or are unsure whether a formula is appropriate for you. New formulas and finishes are added regularly, so it's worth checking back or browsing our New Arrivals for the latest additions to the serum lineup.