Phyto, botanical hair care from Paris

PHYTO is a French botanical hair care brand built around plant-based formulas for everyday shampoos, masks, and leave-in treatments. This collection brings together PHYTO's core ranges, from repair and nourishment to color care and curls, so you can build a routine around your hair's texture and finish.

A buying guide to the PHYTO range

PHYTO organizes its line by hair need rather than by a single hero ingredient, which makes it easier to shop by outcome you're after in terms of feel and finish. The Nourishment line, including the PHYTO Nourishment Mask 200ml, is aimed at dry or thirsty-looking hair that needs a richer texture. The Repair range covers everyday cleansing and deeper care, with the PHYTO Repair Spray 150ml working as a leave-in step alongside the Repair Shampoo and Repair Mask for hair that looks stressed from styling or environmental exposure.

If you color your hair, the Color Conditioner and Color Mask are formulated for color-treated hair, while the Purple Repairing No Yellow Mask is designed for blonde, grey, or lightened hair that tends to develop brassy or yellow tones. For curly or wavy textures, the PHYTO Curls Conditioner 175ml pairs with the Phyto Curls Shampoo for definition-focused routines. Those who want volume without weight can look at the PHYTO New Volumizing Shampoo, and the Softness Dry Shampoo offers a quick refresh between washes.

Choosing the right PHYTO products for your hair

Start by identifying whether your main concern is texture, color, or shape. If your hair feels dry or brittle, pair a shampoo with a matching mask from the same range, such as Nourishment or Repair, rather than mixing lines. Color-treated hair generally benefits from a dedicated color-care shampoo, conditioner, and mask combination, since these are formulated with color-treated hair in mind. For curls or waves, look for products labeled Curls to keep definition consistent from cleanse to conditioner. Several PHYTO items are also available as Buy 1 Get 1 sets, which can be a practical way to try a full shampoo-and-backup routine.

Browse our wider Hair Care Products selection for other brands, check the dedicated Shampoos and Mask collections to compare formats, or head to Dry Shampoos if you want a quick option for busy days. As always, check the product label for full ingredient details and speak to a pharmacist if you have specific hair or scalp concerns.